October 9, 2023

October 9, 2023

A MARKET OPPORTUNITY NO TOOL TO CAPTURE IT

A MARKET OPPORTUNITY NO TOOL TO CAPTURE IT

A MARKET OPPORTUNITY NO TOOL TO CAPTURE IT

The business saw a chance to enter Australia’s wholesale bonds market but had no platform to support it. We built one that was designed to serve multiple teams.

The business saw a chance to enter Australia’s wholesale bonds market but had no platform to support it. We built one that was designed to serve multiple teams.

The business saw a chance to enter Australia’s wholesale bonds market but had no platform to support it. We built one that was designed to serve multiple teams.

Wholesale Bonds page

Year

2023

Role

End-to-end UX/UI design

Category

Opportunity
Opportunity
Opportunity

Product Duration

4 weeks
Problem
The Business Needed a Scalable Way to Sell Bonds
The Business Needed a Scalable Way to Sell Bonds
The Business Needed a Scalable Way to Sell Bonds
The Business Needed a Scalable Way to Sell Bonds

The opportunity was clear: offering and managing wholesale bond trades could expand our investment product suite, but we lacked the digital infrastructure to support it.

  • No way to create, process, or track bond orders internally

  • No tool for the Fixed Interest team to manage investment lifecycles

  • No platform for advisors to build and send proposals

  • No workflow for operations to cancel, rebook, or audit trades


We needed a compliant multi-user platform that balanced control with clarity without slowing anyone down.

Discovery & Exploration
Discovery & Exploration
Discovery & Exploration
Research Revealed the Gaps and Goals
Research Revealed the Gaps and Goals
Research Revealed the Gaps and Goals

To validate and inform the solution, we ran three research phases:


Phase 1: Market and Compliance Research
  • Researched the Australian bond landscape and client expectations

  • Collaborated with compliance to meet all legal requirements

  • Interviewed stakeholders from the product, advisory, and operations teams


Phase 2: Requirements Gathering
  • Functional needs: trade processing, proposal workflows, rebooking, audit trails

  • Non-functional: performance, accuracy, and integration support


Phase 3: Planning & Architecture
  • Developed Figma wireframes for flows and UI patterns

  • Defined integration points with core internal systems


Discovery showed that one-size-fits-all wouldn’t work but a modular, role-aware design would.

To validate and inform the solution, we ran three research phases:


Phase 1: Market and Compliance Research
  • Researched the Australian bond landscape and client expectations

  • Collaborated with compliance to meet all legal requirements

  • Interviewed stakeholders from the product, advisory, and operations teams


Phase 2: Requirements Gathering
  • Functional needs: trade processing, proposal workflows, rebooking, audit trails

  • Non-functional: performance, accuracy, and integration support


Phase 3: Planning & Architecture
  • Developed Figma wireframes for flows and UI patterns

  • Defined integration points with core internal systems


Discovery showed that one-size-fits-all wouldn’t work but a modular, role-aware design would.

To validate and inform the solution, we ran three research phases:


Phase 1: Market and Compliance Research
  • Researched the Australian bond landscape and client expectations

  • Collaborated with compliance to meet all legal requirements

  • Interviewed stakeholders from the product, advisory, and operations teams


Phase 2: Requirements Gathering
  • Functional needs: trade processing, proposal workflows, rebooking, audit trails

  • Non-functional: performance, accuracy, and integration support


Phase 3: Planning & Architecture
  • Developed Figma wireframes for flows and UI patterns

  • Defined integration points with core internal systems


Discovery showed that one-size-fits-all wouldn’t work but a modular, role-aware design would.

Insights
Insights
Insights
Teams Were Already Hacking Solutions
Teams Were Already Hacking Solutions
Teams Were Already Hacking Solutions

Different teams were manually using spreadsheets, emails, and disconnected tools to manage bond processes.


Instead of starting from zero, we:

  • Mapped existing (manual) processes as a baseline

  • Identified common duplication across teams

  • Focused on designing a shared tool that could benefit each role


The best solution wasn’t brand new, it leveraged what already worked.

Mapping flows on whiteboard
Mapping flows on whiteboard
Mapping flows on whiteboard
Solution
Solution
Solution
A Unified Platform That Worked for All
A Unified Platform That Worked for All
A Unified Platform That Worked for All

A platform that supports multiple workflows under one system, without overwhelming users.


Key Features:
  • Bulk Order Creation: Fixed Interest and advisors can create trades manually or via upload

  • Proposal & Account Tools: Advisors build client-specific proposals and portfolios

  • Operational Control: Operations can cancel, rebook, or trace orders through audit logs

  • Flexible Tables: Smart filtering, inline actions, and role-based views


UX Considerations:
  • Create intuitive layouts that reduce effort for occasional users

  • Advanced features should be accessible without cluttering the UI

  • Maintain interactions consistent across personas and tasks


The tool meets every team’s needs, makes their jobs easier and allows Bonds to be held in Ords' name.

Results
Results
Results
One Tool, Many Uses, and 900M in FUM
One Tool, Many Uses, and 900M in FUM
One Tool, Many Uses, and 900M in FUM

The platform delivered measurable results:

  • 40x growth to 1.6B in FUM

  • Bond creation time reduced by 40%

  • +25% internal satisfaction score improvement

  • Design system components reused in other products


A flexible foundation for future cross-functional financial tools.

The platform delivered measurable results:

  • 40x growth to 1.6B in FUM

  • Bond creation time reduced by 40%

  • +25% internal satisfaction score improvement

  • Design system components reused in other products


A flexible foundation for future cross-functional financial tools.

The platform delivered measurable results:

  • 40x growth to 1.6B in FUM

  • Bond creation time reduced by 40%

  • +25% internal satisfaction score improvement

  • Design system components reused in other products


A flexible foundation for future cross-functional financial tools.

What I Learned & Growth Oportunities
What I Learned & Growth Oportunities
What I Learned & Growth Oportunities
Key Learnings
  • Cross-functional workflows thrive with shared foundations

  • Working closely with compliance from the start avoids late-stage roadblocks

  • Modular design scales better than role-specific features alone


Possible Future Plans
  • Add AI-assisted trade suggestions based on client profiles

  • Extend the platform to support more investment types and hybrid portfolios

Key Learnings
  • Cross-functional workflows thrive with shared foundations

  • Working closely with compliance from the start avoids late-stage roadblocks

  • Modular design scales better than role-specific features alone


Possible Future Plans
  • Add AI-assisted trade suggestions based on client profiles

  • Extend the platform to support more investment types and hybrid portfolios

Key Learnings
  • Cross-functional workflows thrive with shared foundations

  • Working closely with compliance from the start avoids late-stage roadblocks

  • Modular design scales better than role-specific features alone


Possible Future Plans
  • Add AI-assisted trade suggestions based on client profiles

  • Extend the platform to support more investment types and hybrid portfolios

  • More projects More projects

Let'S WORK

TOGETHER

Let'S WORK

TOGETHER

Let'S WORK

TOGETHER

Let'S WORK

TOGETHER

Wholesale Bonds page
Wholesale Bonds page
Wholesale Bonds page
Wholesale Bonds page